Changing Channels – Amsterdam

J’aimee:

I met the Poster Boy for this year’s VRX Paul Mowbray – Director of NSC Creative at the 2017 edition of VRX Europe in London. Together with the very talented and immaculately groomed Aaron Bradbury – amazing projects are created for VR and Full Dome – all while balancing turning everyone onto space…

Unfortunately Paul and Aaron weren’t in Amsterdam for VRX Europe 2018 but a whole heap of other creative, interesting and innovative folk were…

I was there to host a panel entitled – Changing Channels: The Evolution of Film and TV, joining me on stage were Kay Meseberg, Lead VR Coordinator (France and Germany) at ARTE; Tom Burton, Head of Interaction from BBC Studios and Kim-Leigh Pontin, Creative Interaction Director at Sky.

In my youthful folly I worked in TV in the UK, there’s a bit of a family history in the medium, but that’ another post for another day – but it’s an Industry that I know – and one that I have been developing VR projects to integrate into. I’m a strong believer that VR needs active campaigns to drive audience engagement and adoption – and Broadcast Channels are IMO best positioned to achieve this…

All 3 of these organisations represented on the panel have been doing outstanding, and ground-breaking work in VR. Kim-Leigh is originally from Perth and she’s key talent on Hold the World featuring Sir David Attenborough.

I really enjoying hearing from and meeting the other speakers there – what’s great about VRX is that as well as talks there’s an Expo floor – which always seems to feature great content. My highlight I think was the Sensiks’ sensory pod – which added smells, heat, wind and more to various 360 experiences.

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